JOIN THE DARK SIDE 🖤

Dark Side Hair Studio is the team that delivers your rockstar look in any condition.

Not "pretty good for a Tuesday."

Not "close enough."

Not "we'll fix it next time."

Dialed. On purpose. Every time.

Founded by Sean — a master stylist with 20+ years in the craft — Dark Side is a haven for people who crave something beyond ordinary and don't have the patience for mediocrity.

This studio was forged in environments where "looking fine" isn't a neutral outcome… it's a liability.

Rockstars. Executives. Diplomats.
Tight timelines. Brutal lighting. Relentless schedules.
Where one bad hair day can become a permanent screenshot.

We built a standard operating procedure around delivering the extraordinary under pressure… and then made that the baseline.

Before, you had to know a guy who knows a guy.
Now, you aren't the man who knows the man — you are the man.

BOOK A SERVICE EXPLORE SERVICES

Two paths forward:

Book a service (if you know what you want).
Apply for membership (if you want your look handled like a system).

THE DARK SIDE DIFFERENCE

Most salons sell appointments. We sell outcomes.

Here's what you're actually getting when you work with Dark Side:

You get a stylist who thinks in "identity," not just "hair."

You get consistency — the same brains, the same hands, the same standard.

You get a plan — not vibes, not guesses, not random interpretations of your words.

And you get something most people don't even know to ask for: maintenance strategy.

Because the truth is brutal:
A great look isn't created in the chair.
It's preserved between appointments.

We design for real life: meetings, wind, travel, sweat, camera, stage lights, weather, and the occasional chaos spiral.

WHO THIS IS FOR

If you're reading this and nodding, you're our person.

This is for you if:

You're in the Twin Cities (or close enough to be consistent).
Your appearance is part of your leverage: career, camera, stage, leadership, dating, brand — whatever your arena is.
You want your hair to look on-brand in real conditions, not just right after the blowout.
You're tired of explaining yourself to random stylists who don't "get it."
You want someone who will tell you the truth about what works for your face, hair, lifestyle, and goals.
You want a system: cut, color, hair systems (if needed), maintenance, and evolution.

This is not for:

"Cheapest cut in town" shoppers
People who treat appointments like optional suggestions
Anyone who wants high-end results with low-effort behavior
Folks who want to fight the laws of physics, hair health, and time… on a bargain budget

If your hair is a strategic asset, you're in the right room.

MEET SEAN: MASTER STYLIST, HAIR ALCHEMIST, DAMAGE CONTROL SPECIALIST

Sean has spent 20+ years doing high-end hair and transformation work for people who can't afford to look average.

He specializes in:

Looks that hold up under harsh lighting and HD cameras
Styles that survive long days, late nights, and real-world wear
Color that looks expensive (because it is)
Hair systems that look and feel like yours — and stay that way

There are stylists who are good at hair.
And then there are stylists who are good at outcomes.
Sean is the second kind.

HOW DARK SIDE WORKS (THE PROCESS)

We don't do guesswork. We do a controlled transformation.

Step 1: Diagnose

We look at your hair history, your goals, your lifestyle, your face shape, and your schedule. We identify what's possible quickly, what's smarter long-term, and what's a waste of time.

Step 2: Design

We build a look that fits your actual life — not a Pinterest fantasy you can't maintain.

Step 3: Execute

Cut. Color. System install. Styling. Detail. Precision.

Step 4: Maintain

This is where your results become predictable. We set your cadence and keep you dialed.

If you want a one-time appointment, we can do that.
If you want "always on," you want membership.

SERVICES

1) THE HORROR MOVIE MAKEOVER

A complete transformation. A custom-made "costume" designed by you and Sean.

This is the flagship experience for people who want to walk out feeling like they just upgraded their identity.

LEARN MORE

2) THE HAIR COLOR

All colors supported. Subtle. Loud. Villain-coded. Executive-clean. Full chaos. Your call.

We do color like a craftsman, not like a gamble.

LEARN MORE

3) THE HAIR SYSTEM PACKAGE

Complete hair system design, install, and maintenance — built to look and feel like your real hair, even in water, fog, sweat, and stage lighting.

We don't do obvious. We don't do "helmet hair." We do undetectable.

LEARN MORE

4) THE ROCKSTAR BACKSTAGE PASS MEMBERSHIP

LIMITED AVAILABILITY. Twin Cities locals only.

This is the "I don't want to think about my hair ever again" option.

The Backstage Pass is your ticket to consistent, predictable, always-on rockstar hair.

LEARN MORE

GUARANTEES (BECAUSE WE'RE NOT HERE FOR "GOOD ENOUGH")

We're not interested in lukewarm results.

For first-time clients:

If you complete your first full session and you don't feel undeniably sharper walking out than you did walking in, we make it right. The details vary by service and are outlined before we start. No games.

For hair systems:

The standard is "undetectable and wearable." If you follow the maintenance plan, your system should look like it belongs on your head — not like it was added to your head.

THE STUDIO EXPERIENCE

Dark Side isn't a bright, fluffy salon where you pretend you like small talk.

It's a studio built for transformation.
A place where you can show up as you are, be honest about what you want, and leave with a look that matches the version of you you're building.

Direct feedback

Real recommendations

A plan

Craftsmanship

And a result that holds up outside the chair

READY TO ENTER?

If you want a one-time service:

BOOK A CONSULT or EXPLORE SERVICES

If you want your look handled like a system:

APPLY FOR THE BACKSTAGE PASS

For press, collaborations, or custom requests:

Location: 2603 39th Ave NE, Suite D202, suite number 117, St Anthony, MN 55421